1st Avenue Advisors

Leadership

Expertise, Experience, and Ethics happen here 

1st Avenue Advisors is led by a team of seasoned tax attorneys and CPAs with decades of experience guiding businesses through complex tax landscapes. From Fortune 500 strategies to specialized credits and deductions, our leadership brings unmatched insight, integrity, and a relentless focus on client success. 

Craig Riebe | CEO

Craig Riebe | CEO

Craig has held senior roles at some of the most respected global accounting and law firms, including PwC, Grant Thornton, FTI Consulting, and Polsinelli. With over a decade of focused experience in tax incentives, Craig is recognized as a thought leader in the field. He is best known for building high-performing teams and fostering a culture centered on client service excellence.  

Craig has a passion for building successful organizations that help other businesses achieve success in their own rights. When he is not helping others flourish professionally, he enjoys supporting his Indiana Hoosiers, where he earned his BBA in Accounting and Finance, and Arizona Wildcats where he earned his JD. Craig and his family love spending time by the ocean and are constantly in search of the world's best beaches.

Davis Jackson | Principal

Davis Jackson | Principal

Davis is among the nation’s foremost tax controversy attorneys in the areas of R&D and Section 179D incentives. A frequent speaker on tax controversy matters, Davis has built a distinguished reputation for successfully resolving complex disputes with the IRS and state taxing authorities, consistently achieving optimal outcomes for his clients. His strong reputation with the IRS provides 1st Avenue Advisors' clients with the best representation in the country for any questions or disputes that arise. Davis and his teams have successfully defended over $100 million in R&D and 179D benefits in his career.

Before becoming a litigation attorney, Davis was an Eagle Scout. From this experience Davis gained an early value for ethical behavior that paved the way for his passion for ethical practice in law and tax. Through the years, many prominent consulting firms in the tax incentives space have turned to Davis on issues of technical compliance and ethical practice. In his spare time, Davis values time with his young family, contributing to his favorite non-profit causes, and finding opportunities in everyday life to support those around him. 

Matt Hunt, CPA | Principal

Matt Hunt, CPA | Principal

Matt is a seasoned CPA with more than 25 years of experience in both public accounting and corporate finance. Having worked with some of the largest CPA firms and international companies in the world, Matt offers unmatched expertise in specialty tax incentives. His deep technical knowledge provides our CPA partners with confidence that their clients are receiving the highest standard of professional care. 

When he is not helping 1st Avenue Advisors CPA partners and their clients, Matt serves on the executive board and is the current president of the Boosters Club at his sons' high school along with being a mentor in the Teen Philanthropy Network.  He enjoys sharing in his sons' hobbies including lacrosse, football, and sports card collecting.  When not working, you will find him outside at a game, on the golf course, in the garden, with a fishing pole on the lake, or just generally enjoying being outdoors.

Leadership philosophy

At 1st Avenue Advisors, leadership isn’t just about oversight, it’s about setting a higher standard. 

Every member of our leadership team is a licensed attorney or CPA, bound by a rigorous code of professional ethics. This foundation ensures that integrity, accountability, and client-first thinking are not just ideals, they’re obligations.

 

We believe that delivering best-in-class service requires more than just process, it demands proven experience. That’s why we rely exclusively on seasoned consultants with a deep understanding of the tax landscape. Your project is never handed off to junior staff. 

Our commitment to technical expertise sets us apart. While many firms delegate complex work to entry-level teams, we invest heavily in the continued training and specialization of our professionals. Through 1st Avenue Advisors’ relentless thought leadership, our clients benefit from depth, precision, and confident guidance every step of the way. 

Equally important is how we treat our people. We foster a positive, respectful, and collaborative work environment where team members feel supported and valued. We know that when our professionals thrive, so do our clients, and that great service starts with a great workplace. 

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